The Street-Smart Salesman has been receiving high marks from various book
reviewers all over the world.
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one of several great revews the "Street-Smart Salesman" has received from our amazon.com
Real World Story:
By David Caldwell, Arthrex, (Former NFL
My fellow NFL alumni,
My name is David Caldwell and I am a former player with the
Indianapolis Colts and the New York Giants. I was released from the Giants in 2014 and decided to head up
North to the Canadian Football League. After playing for the Hamilton Tiger-Cats the past two seasons, I
decided it was time to hang up my cleats and begin the next chapter of my life. So of course, I asked
myself what anybody in my position would ask; “What the hell will I do now?!”
Fortunately, I had a plan, and more importantly, I had a
mentor. Anthony Belli has been a very good friend of my Mom and Dad’s for a long time, and over the past
couple years Anthony and I have grown very close to each other. Anthony has an amazing story that always
intrigued me. He grew up a dirt-poor Italian kid in an East Harlem ghetto and became rich and wealthy by
his early 30s. He used street-smarts and the hustler’s instincts he developed growing up in one of the
poorest sections of New York City, to become a successful professional salesman.
A couple years ago I asked Anthony to meet me for lunch. I
was eager to pick his brain and find out the habits and practices he used to become successful.
Ironically, Anthony was more interested in finding out what I used to become successful in my own right,
graduating from a challenging university and playing in the NFL. When I finally got Anthony to talk about
himself, I found out that he never had any intentions of becoming a salesman growing up, in fact his
childhood dream was always to make it to the Major Leagues. After playing in college and deciding not to
pursue a professional baseball career, he was confronted with the very same question I asked myself, “What
the hell will I do now?” He majored in physical education, but after graduating he was not able find a job
in that field. He stumbled upon a sales job and decided to explore it. Little did he know, he possessed
all the skills and the right mindset to become a high powered salesman. He had the work ethic and
determination, attention to detail, as well as the competitive nature to want to be recognized as the
best. These are the same skills/talents it took all of you to make it to the NFL!
Anthony explained to me that many of the most successful
salespeople played sports competitively and this is why businesses are so inclined to hire professional
athletes. I am currently in my first month of being a professional salesperson and my entire team is made
up of former athletes. My company, Arthrex, is the industry leader in orthopedic surgical devices.
Recently I have spoke with many of my colleagues, as well as sales reps from other companies, and they are
very surprised to hear that my first sales position is in the highly competitive and lucrative Medical
Device Industry. Most people have to begin in other industries, such as pharmaceuticals, and prove
themselves, before moving into selling orthopedic medical devices. With the training and coaching I
received from Anthony, along with my résumé of graduating college, while playing football at a high level
and making it to the NFL, I was able to get right into the highest level of sales and choose between two
of the top companies in the orthopedic industry.
Securing a salary just under six figures, in my first year
out of football, was very important to me, as I'm sure it is to you! With the Street-smart Salesman
training system, created by Anthony Belli, you too can have the opportunity to succeed in one of the most
lucrative business industries.
Real World Story:
I started working with Anthony, my business and career in the healthcare field were in serious jeopardy. I
needed guidance and direction that would lead my business to financial success quickly. I needed a
January 2015, I began working with Anthony and within four short months my gross profits quadrupled. It was an
absolutely remarkable financial success and it renewed my confidence, motivation, and attitude within myself. I
was re-vitalized, energized and excited about my prospects for the future thanks to the
recommend Anthony’s coaching talents to anyone, in any business, because his experience and successes cross all
boundaries and professions. He is an ultimate sales machine and helps you cut through the ambiguity of a sale
call and uncover the truth.
You will not only be pleased with your progress and success but
it will change the way you look at the world of business. “I took the road less travelled by, And that has
made all the difference.” This is especially true for those who follow, “The Street-Smart Salesman.” Thank
you Anthony for setting me on the golden road of success."
PAUL J. NARDOZZI, MBA
Certified Nutrition Coach, President of IGG Ind. International
and Maxium Nutrition
Book Review: The Street-Smart Salesman;
How Growing Up Poor Helped Make Me Rich, by Anthony Belli, John Wiley & Sons, 2012, 220 pages. (Release
date June 15, 2012) by Bill Sardi
"What you want from a book is an experience, or a lesson, or
some deep involvement where you get lost in the depths of the book and its fascination, which holds you to
its end. Anthony Belli creates such an experience in his book entitled The Street Smart Salesman; How Growing
Up Poor Helped Make Me Rich."
Book Review: Appelér is one of the most
important telemarketing and consulting firms in all of Scandinavia. And we’re growing by leaps and
bounds. We run the largest and most popular portals for all types of sales professionals, and host an
extremely popular and bustling online community. By Admin, July 2,
"Let’s be honest; no book on sales and persuasion read like a
fast paced Da Vinci Code style thriller, they are not page turners unless you have a passionate interest in
sales and marketing. The Street-Smart Salesman is as close as you can get to an exception to this rule.
This is an inspirational read no matter what kind of background or interests you have."
By Paul S. Koch, MD, Editor Emeritus. Paul S. Koch,
MD is editor emeritus of Ophthalmology Management and the medical director
of Koch Eye Associates in Warwick, RI.
"Picture, if you will, a young boy born to a
poor family. I mean really poor, as in they had nothing. They lived in a walk-up apartment without even a doorknob
to keep out intruders.
The apartment was so small there was no room for a tub or
shower. The only way to wash up was to use a facecloth and the sink. No one in the family could take a bath
or a shower, only quickly wipe with soap and water. He had no toothbrush and began losing teeth when still a
Here to read the complete review.